In the world of internet marketing, PR outreach can have a great impact on the success of your business. In fact, if done correctly, it can secure deals that will keep you going with lower expenses for a long period of time.
What is PR Outreach?
To put things better into perspective, PR outreach can be regarded as attempts made to secure positions, interviews with industry leaders, potential partnerships between you and other firms, clients, and of course, sponsorships.
Why do some PR inquiries fail?
At this moment in time, efficient and effective PR requires marketers to employ a variety of tactics that aren't so common in our everyday life. Because of the lack of marketing and outreach knowledge, numerous PR inquiries tend to be flagged as spam, or ignored by the persons and companies receiving them. With this in mind, there are a couple of important strategies that need to be applied when doing PR and outreach, and what better way to maximize the deals you secure, then hiring a firm that know what it's doing?
At FUTR Media, we work alongside with some of the industry’s best PR and outreach specialists, capable of securing deals and partnerships for you with ease.
Unlike some of the other firms that offer PR services, we refuse to employ strategies such as:
- Pitch and ditch, which is basically the practice of sending mass emails, but failing to build relationships, as treating potential media sources with your back will not land you ant deals;
- Sending mass emails, as most companies can quickly determine whether the email in question was sent to a hundred other companies, or it has been personally written for them;
- Spamming our contacts, as sending offers and emails to potential companies interested in collaborating, which are not targeting their audience and following, will get you nowhere;
- Failing to consider timing, as there are moments when placing a call, or sending an email at the right time, is crucial for the success of the partnership.
Instead, we employ better techniques, such as carrying out in-depth research prior to pitching, introducing ourselves, talking things over only once we are prepared, being flexible enough to offer something in return, building buyer personas, collaborating with our customers to try giveaways, or sending product samples, encouraging face-to-face connections if our clients are interested and much more.