Do you sell your products online? Do you find it difficult to attract customers? Do you know how to optimize your Ecommerce store for more growth? Are you aware of the tactics for increasing average order size? Have you been using social networks to grow your Ecommerce store? How to build an email list to drive Ecommerce growth? These questions should come up on your mind if you are selling your products via your website. To answer these questions, this article will provide you with all the Growth Hacking Tactics for Ecommerce.
Growth equates to boosting profits for most businesses. It’s a concept that every idea, strategy or tactic that is being developed and implemented at your business should revolve around one thing i.e. driving growth. Previously this was just limited for product teams and savvy marketers, but now it has extended to big corporations and of course ecommerce businesses. The phenomenon of growth hacking is to develop tests and then run them, develop campaigns and programs that can help one identify the viable strategies, and focus areas that one can use to scale their business.
To find more information about the definition of Growth hacking, you can have a look at this.
You start by following some growth hacking tactics. Here’s a list of the tactics.
Many store owners miss the basic ‘must haves’ that include social networking accounts like Facebook, Twitter, Google+ and Instagram. It is important that you start promoting your website and product via social networks and attract customers. Start using paid traffic campaigns. You can use Google Adwords or Facebook Ads. Facebook Ads are better than Google Adwords because they use contextual data rather than queries, which mean that Facebook uses a number of data points to target their advertisements to their customers. These include demographics, purchase habits, age and more. Google uses their engine searches as a proxy to their ads. Google would show your ads to those who search for a query in their engine that is relevant to the ad.
According to William Harris, Founder and Growth Marketer of Elumnyt LLC, the best way to promote your ecommerce business is to have a blog post about your website and business. No doubt blogging on your own website enhances the audience to your website and builds a relationship with potential customers, but if you want to drive more traffic and have an audience expansion, you need to reach to more people, so that they get interested in your products. To attract new customers you should start offering to guest post on another blog that has an audience similar to your own blog. William explains that to do so you should make a list of all the potential blogs that have an audience related to your niche. Reach out to the blog owners and see if you can get a guest post. For tips on how to reach the blog managers and how to write your guest post outreach email you can read this blog post. The guest post shouldn’t be too promotional. Also ensure that you connect the guest post to your website using hyperlinks and set up tracking to identify that the customers came to your website from the guest post.
Also called split testing, it is used to compare two versions of a web page to see which version performs better. You show the two variants to similar visitors, the one with better conversion rate wins. Once the two variants are tested, you can use the one with better conversions. To run an A/B test for your product page you can either use VWO or Optimizely.
Jason Dea, Director Marketing Intelex states that newsletters and email offer campaigns are still extremely valuable. Build your list! To build your emailing list and to send out emails you should consider giving a read to this blog on BigCommerce. The blog identifies the different email campaigns to keep the customers engaged. Some of the tactics that you can use include;
Ensure that you keep your customers reacting to your emails. In case you are emailing inactive subscribers, your emails could start going to junk and not just for that one subscriber, but for everyone on the same email domain.
To have a successful ecommerce website, you need not to have a colorful theme or too many pop ups. You need everything organized and in place. You need to educate your customers at every point from query to purchase. The content strategy for an ecommerce website should guide the customer in the best possible way. The content should be SEO friendly in order to drive more traffic to your website. Proper usage of keywords and link building can help you in audience expansion. You should focus on the design of the website by tailoring it to the specific needs of users. Dan Kern writes in his blog that a number of content approaches can be taken, from category pages to editorial explanations of available options in order to educate potential customers.
Category pages are generally favored as these pages have products placed categorically. Short descriptive content can help build interest of the potential customer. To complement category pages you can also place buying guides ‘How to guides’ on your website. This will help the customer discover the right product.
Also make sure that you have product image galleries to make the shopping experience more visually executable. Include product comparison matrices and detailed reviews to your site, to convert shoppers into buyers. Optimize your sales page by using coupons and discounts as keywords in the content. Have some of your best testimonials and reviews displayed on the website so that potential customers can become buyers when they use keyword ‘review’ in combination with your brand name. Answer the questions that users are asking in your FAQ page in order to remove any confusion and increase your sales.
This is a developed version of the testimonial. You do not just add the quote of the customer, instead you share their story. A case study starts by describing the query/problem of the customer. Then you continue the case study by telling how the customer used your product to achieve the desired result. This way it is easy for other customers to see how they will benefit from using the same product.
Some examples of amazing case studies are as followed.
To drive more people to your website and to improve the experience of visitors should not be your only concern. You should also be concerned about catching them before they leave your site. This is where you utilize the option of the exit-intent pop up. This should be captivating enough so that the visitor doesn’t leave your site. You should aim to change their mind by offering them a discount on your product or asking them to subscribe to your newsletter which covers the details about discounts/coupons. To have a look at some exit intent pop ups, check these sites: BeHappy and MaxTraffic.
This is one of the obvious tactics. To drive your customer growth and sales at your ecommerce website, one of the best and easy methods is to launch a referral program that basically rewards customers for sending new business your way. This way, not only you get many new customers but you allow the existing customers to utilize their reward by purchasing products again from your site. You can set the referral program using referral program software like Referral Candy, Ambassador and Sweet Tooth.
Retargeting ads help you recapture the visitors who didn’t purchase before leaving your website. These ads follow your visitors and help promote your products. Like this you drive back customers to your website. You can start retargeting campaign via Facebook. To learn the details click here.
Quoting Andrea Wahbe “Patience is a virtue” BUT it does not apply to ecommerce.
No one likes to visit a website or a store that takes ages to load and that is a pain to browse around. A site is more usable when it is fast. It has been proven that “a 1-second delay in page response can result in a 7% reduction in conversions.”
If your site has a greater delay that is up to 2-3 seconds then most likely you are reducing your conversions 14-21%. Make sure you improve the speed of your store
To drive potential customers to finish through to the end of the buying cycle is by adding an urgency statement onto your products. Urgency statement could be anything related to the time left on a specific deal, or the amount of inventory remaining for a particular product. It could be a temporary discount or free shipping. Such urgency statement begins with words like ‘Hurry’, ‘Act now’ or ‘Limited supply’. Basically this statement uses the human psychology. When a person senses urgency he acts quickly. To know how to use this tactic in greater detail, we recommend you to give a reading to this blog by Neil Patel.
It is recommended to know that why people do not purchase from your store or the reason why they do? Knowing the answer will help improve your services and generate more sales. The real question is as to when and where ask for this information! You do not want to annoy your visitors and customers. You can ask your customers about their shopping experience on their order confirmation page. You can also use great tools like Qualaroo and Survicate. These surveys enable you to identify the problems in your services and these surveys should bring you closer to your visitors/customers.
With different seasons you can have different business. Holidays like Christmas and Halloween can prove really fruitful to ecommerce business. It’s up to you as to how much advantage do you take of these opportunities. You can present different types of deals and offers to your visitors when you launch your seasonal campaign. You should advertise your campaign on social networking sites to attract more traffic to your store. Give yourself enough time to prepare for the seasonal campaign and then launch it.
The final tactic is to use a list of trust symbols throughout your ecommerce site. It makes people feel safe as well as confident enough to share their information. Adding trust badges to your site is the quickest way to build trust with new visitors.
All that you need for you ecommerce business to expand is to follow the simple growth hacking tactics mentioned above. In summary you would like to focus on the points that Milad Oskouie states on Quora. It is important that you get engaged with your customers and visitors on each level to get maximum number of sales. If you satisfy them, you are going to generate a lot of sales. You can even send handwritten notes and free samples to your customers along with their orders to keep them attracted to your site. Your business growth is related to your customer satisfaction. Satisfy them and you win them!