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November 16, 2016
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What to learn from Harvey Specter to improve your Internet Marketing Campaign?

Harvey Specter Internet Marketing Campaign

Starting from 2011, people throughout the world were introduced to Harvey Specter, a brilliant lawyer on the TV show Suits, played by Gabriel Macht. While initially, the character seems like an emotionless and cold-blooded shark, it is later found that Harvey is insanely smart, and his years of experience in the field allow him to judge things correctly and almost always say the same things at the right time.

Those who wish to improve their Internet Marketing Campaigns also likely have quite a lot to learn from the Suits’ character, which teaches people to be more bold, confident in their decisions and willing to take well-assessed risks. With this in mind, in this article, we are going to discuss about 8 things that you can learn from Harvey Specter in order to improve your Internet Marketing Campaign.

  1. “I don’t pave the way for people… people pave the way for me.”

I don't pave the way for peopleWhile this quote seems selfish and arrogant, Harvey is trying to convey the contrary. Based on this, if you make sure that your website focuses on your customer’s needs and not your own, then they’ll come back and your overall customer base will grow, thus granting you more profit. In return, customers will pave the way for you, after you’ve made the first step. Having your content shared and read by a growing number of people will convert these visits into sales, and thus profit. Do keep in mind the fact that when optimizing your website, you are not doing it for robots, but rather for people, who will absorb and enjoy your content.

  1. “I don’t play the odds, I play the man.”

I don’t play the odds, I play the man

In the TV Show Suits, Harvey and Mike Ross are not shown while doing their research, which in a real scenario, would be a lot. Based on this, Harvey doesn’t tackle a client or project blindly, without having the knowledge needed before. Research allows internet marketers to discover a silver bullet, filled with tons of uncovered information that can make the difference. The key in this tip is to find out what makes your customer tick, what exactly they’re looking for, and then proceed to give them that. If you manage to do this before the users find out themselves, then your campaign will surely begin improving even more. Not only this, but your customers will start looking up to you as a professional company, offering great services, hence increasing your profit, popularity and satisfaction of your customers.

  1. “When you’re backed against the wall, break the goddamn thing down.”

break the goddamn thingHarvey’s main philosophy is to avoid getting himself constrained to do something that he doesn’t feel is right, and to avoid being backed against the wall in any situation. Because of this, there may be times when you notice that your strategies do not work as planned. Such is often the example of search engine optimisation (SEO), which helps your company gain massive visibility if done right. While Google has excellent resources for getting started with SEO, there are times when you feel like you’ve tried everything possible, but there are always other SEO strategies that you can try out. Find them, implement them, and then proceed to break the wall.


  1. “The only time success comes before work is in the dictionary.”

only time success comes before workIn the TV Show, the creators often talk about the countless hours of investigation and research that are needed prior to cracking a case. Unfortunately, many internet marketers tend to rely on lucky breaks that tend to come from time to time. However, this is not the correct attitude to pull, as by relying on these breaks, your campaign and your firm won’t last for too long. To get profit, work needs to be carried out. Just make sure not to endlessly talk about the time you spend working, and not to overdo it.

  1. “Winners don’t make excuses.”

Winners don't make excusesWhen it comes down to talking to your clients, there may be certain cases when you cannot offer what is being requested of you, or when you can’t handle a project in the timeframe that the client needs. This is when it is important to avoid making excuses. Based on this, if your client needs something, do whatever it takes to offer it. If you want to have something done, and you don’t know how, don’t excuse yourself. Find a solution, like Harvey always does. In terms of improving your internet marketing campaign, you can also add impact to your promotions by using hover ads, add credibility to your copy by enhancing the visitor’s trust in your services, while also establishing problems and finding ways of fixing them.

  1. “I don’t have dreams, I have goals.”

I have goalsInheriting Harvey’s positive attitude as an internet marketer can work wonders for you. Usually, people from all around the world tend to spend hours thinking about their dreams, and their goals, yet many don’t get to work on fulfilling these goals. With this in mind, a great formula that you can keep in mind, and which has also worked wonders for Harvey Specter is to have smart goals, which are specific for your needs, measurable in the current circumstances, attainable, realistic and last but not least, time-bound. This way, you’ll know exactly what you’re trying to achieve, and focus your mental energy on doing just that. This is a great strategy in internet marketing, as there are always other ways of improving your strategy that you may have not considered until now.

  1. “What are your choices when someone puts a gun to your head? You take the gun, or you pull out a bigger one. Or, you call their bluff. Or, you do any of a hundred and forty six other things.”

call their bluffThinking outside the box is essential when it comes down to achieving the goals that you’ve just set. Improving your internet marketing campaign means that you’ll find blockages along the road, and you’ll need to think of alternative methods of achieving what you desire. To do so, simply think of other strategies, which aren’t as popular now. Try them, and you’ll be shocked by the results in terms of organic traffic that can be brought by attempting something that is no longer mainstream. Your overall traffic and conversions will begin increasing once you stand out from the crowd, and turn yourself into a leader, not a follower.

  1. “Win your battles before they’ve even been fought.”

Win your battlesIn the show, Harvey is well-known in New York and throughout the states for the fact that he manages to solve numerous cases before entering the court room, with the help of great settlements for the clients. To help improve your internet marketing campaign, you should adopt the same strategy. For example, do not wait for Google to update its SEO algorithms, and do not allow the platform to penalise your site. Instead, make changes prior to that by keeping up-to-date on the latest IM news, where rumours are often leaked. To achieve supremacy in the online environment and craft the very best IM campaign for your needs, you’ll need to stay informed at all times, on numerous subjects including blogging, pay per click, social media marketing, mobile marketing, by enforcing strategies such as identifying your audience, building a loyal customer base, hiring a professional team to help you out, while also carrying out substantial analysis which has proven to be both effective and efficient for Harvey, whenever he was faced with a difficult case.

Based on everything that has been outlined so far, the internet marketing strategies that you can learn from Harvey Specter are quite numerous, and most are sure to grant you a great increase in traffic and conversions. It’s worth keeping in mind that improving your internet marketing campaign can only be done with effort, and will only be achieved if the first impressions that you grant your clients are positive, just like Harvey said: “First Impressions last. You start behind the eight ball, you’ll never get in front.”  Your site represents the direct extension of your company, so invest both money and time in it, to make sure that it looks great, and that your visitors don’t have any issues while navigating on your domain.

M. Faisal Suleman
M. Faisal Suleman
M. Faisal is founder of the FUTR Media and an Internet Marketing Expert based out of Pakistan. He is well-experienced in technical SEO, Content Marketing and Growth Hacking, You can follow him on Twitter at @faisy007.

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